Its a deleted scene from TV series Louie where Louis CK is playing roll of a father who is trying to teach his two daughters a lesson of apology, even if you think you have done nothing wrong you should still say you are sorry. So when a lady in a grosery store bumps his daughter his kids expected to hear the same "I am sorry" from her as thier father did from them a minute ago. See how it escalated.
I am sorry they deleted this scene.